🇺🇸🦅 Trump Family Makes $6B as WLFI Goes Live
Plus crypto majors are green and recovering coming out of the long holiday weekend
GM!
Today's top news:
Crypto majors slightly green out of long weekend; BTC at $110,000
Trump family WLFI token has volatile debut, now at $25B FDV
BMNR discloses $8.98B in crypto holdings + cash on hand
Hyperliquid posts $100M in monthly revenue, new ATH
Pudgy Party reaches top 10 in iOS Free Games rankings
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🇺🇸🦅 Trump Family’s WLFI Goes Live
The Trump family has officially launched another token.
And added nearly $6B in paper wealth to the family stack.
📌 What Happened
World Liberty Financial (the Trump-backed DeFi protocol) unlocked WLFI for trading on Monday.
Within hours, the token ranked among the most valuable new coins by market cap, while disclosures indicate the Trump family holds 22.5B WLFI (worth ~$6B at current prices (tokens are locked under a TBD vesting schedule).
Quick TLDR on WLFI:
Chain & design: WLFI is an Ethereum token tied to World Liberty’s planned lending/borrowing platform (the DeFi app itself hasn’t launched yet)
Early trading stats: WLFI was trading in the $30B-$40B FDV range on Hyperliquid premarket before going down only on Monday
Sale history: Public rounds priced WLFI at $0.015 and $0.05, raising ~$500–$550M, meaning early buyers were up ~1,700% at peak intraday prices
Float & locks: ~24.7B WLFI circulating out of 100B total supply; 33.5B team tokens are locked with vesting TBD (family’s 22.5B WLFI are included in locked holdings)
Ecosystem tie-ins: WLFI sits alongside the project’s dollar stablecoin USD1, already live and listed among major stables
As for price action, the token opened around $0.35 before falling all the way to $0.21 and rebounding to $0.25 overnight.
A volatile start, and expect more volatility as new proposals like the late evening token buyback and burn proposal continue to push through.
🗣️ What They’re Saying
“We are now live!!!! Our team has always believed in American strength and leadership. With today’s WLFI token launch, we’re setting a new standard for financial freedom; built on trust, speed, and U.S. values. This is a huge moment for the future of money!” Eric Trump on X
“Big day - World Liberty Fi just launched the $WLFI token. This isn’t some meme coin, it’s the governance backbone of a real ecosystem changing how money moves. Freedom + finance + America FIRST. Home Team” — Donald Trump, Jr. on X
🧠 Why It Matters
The bull case for the WLFI is fairly straightforward.
Few tokens launch with this level of built-in audience and national attention.
And many believe that the Trump family’s future in crypto hinges on the success (or failure) of this project.
So they’ll have every incentive to pump the token.
But on the bear side, the protocol is effectively an AAVE fork (and not even live yet!) and trading 4-5x higher.
Plus the vesting schedule is apparently TBD and can be changed via vote, meaning large unlocks could come unexpectedly.
With presalers up so much, expect more sell pressure for the near future. But if and when it finds a bottom, don’t be surprised if WLFI does go on a run.
And of course, any announcements or surprises from the team could change that trajectory…
🌎 Macro Crypto and Memes
A few Crypto and Web3 headlines that caught my eye:
Crypto majors were slightly green coming out of the long weekend; BTC +1% at $110,000, ETH -1% at $4,370, XRP +1% at $2.80, SOL +2% at $202
M (+26%), BGB (+19%) and FORM (+15%) and PUMP led top movers
ETH ETFs broke their 6-day green streak with $165M in net inflows on Friday; Bitcoin ETFs saw $127M in net outflows
The Trump family WLFI token went live for trading, opening at $30B before falling to $20B FDV then back to $25B
The WLFI team also issued a new proposal to buyback & burn WLFI tokens using their protocol owned liquidity fees
El Salvador split up its Bitcoin into several new wallets for Op Sec
Pantera Capital is projecting 2025 to beat 2021's fundraising record of $29.17B
In Corporate Treasuries
Bitmine (BMNR) released its weekly report, disclosing 1.866M ETH, 192 BTC and $635M cash on hand, for total holdings of $8.98B
Elon’s lawyer Alex Spiro is planning to spin up a $200M DOGE TreasuryCo
In Memes
Memecoin leaders are mixed and chopping on the day; DOGE -2%, Shiba even, PEPE -1%, PENGU +1%, BONK -3%, TRUMP -8%, SPX -5%, and FARTCOIN +2%
PWEASE (+90%) and SPARK (+45%) led top onchain movers
💰 Token, Airdrop & Protocol Tracker
Here's a rundown of major token, protocol and airdrop news from the day:
Hyperliquid posted its highest-ever revenue month in August with over $102M in revenue
LINEA opened for pre-market trading on Hyperliquid at $0.04 (~$3B FDV)
Pudgy Party reached 7th in the iOS ‘Free Games’ app store rankings over the weekend
Yeet is approach $500M milestone on Monday, while Myriad hit $10M in lifetime prediction market volume
Pigskin dot Fun launched an NFL-style fantasy card game over the weekend, then issued refunds to participants after several issues with its mint
🤖 AI x Crypto
Section dedicated to headlines in the AI sector of crypto:
Overall market cap fell 2% at $12.7B, leaders were mixed
FARTCOIN (+2%), VIRTUAL (-4%), TIBBIR (+4%), aixbt (-3%) & ai16z (-9%)
CAESAR (+20%) and IRIS (+20%) led top movers
🚚 What is happening in NFTs?
Here is the list of other notable headlines from the day in NFTs:
ETH NFT leaders were mostly even over the weekend; Punks even at 46.5 ETH, Pudgy even at 10.1, BAYC -6% at 9.1 ETH
PROOF PASS (+39%) was a notable top mover
Bitcoin NFTs were mostly flat, led by Twelvefold (+11%)
Abstract NFTs were mixed, led by Abstractio (+20%)
XCOPY’s “hello admin dm me” sold for 70 ETH ($308,000) on Gondi
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This cycle belongs to the Trumps