Crypto's Latest Attention Experiment Gets LOUD
Plus crypto majors are down over the weekend amidst geopolitical turmoil and stalls in US China trade talks
GM!
Today's top news:
Crypto majors fall overnight; BTC at $104,400
CZ Binance says now is the time for a ‘dark pool’ DEX
Loudio token launches Saturday night, sits at $11M
Rekt Drinks share full ‘Ship Rekt’ mint details ahead of June 3 launch
Moonbirds lead all NFT movers up 100%+ after Orange Cap Games acquisition
📢 Loudio Dominates Crypto Twitter Mindshare
ICOs (Initial Coin Offerings) have been around since 2017.
But this weekend saw the first IAO - Initial Attention Offering.
And based on the results, it’s probably not the last we’re going to see of this new launch style.
📌 What Happened:
Stay Loudio (LOUD) launched its LOUD token on May 31, 2025, via an Initial Attention Offering (IAO) on HoloLaunch.
Built on Solana, Loudio introduces a novel model where users earn rewards based on their social media influence.
By connecting their Solana wallets and social media accounts to the Loudio platform, users can track their "mindshare" scores (calculated by Kaito AI) and claim weekly SOL rewards.
Every LOUD token swap incurs a 4% fee, which is redistributed as follows:
72% to top social contributors
18% to KAITO stakers
10% to the project creator fund
The token has a fixed supply of 1B, with 90% allocated to public sale (0.2 SOL for 225,000 LOUD tokens at a $155k FDV) and locked liquidity, and 10% reserved for community initiatives.
📝 Initial Results
If the goal was for Loudio to garner attention - it was a smashing success.
As of Friday morning, Loudio had a whopping 72% mindshare across all of Crypto Twitter.
That effectively means that 3 out of every 4 posts were about Loudio.
Insanity.
As for the token, the results were more down to Earth.
The token launched late Saturday night, briefly spiking to $35M market cap before falling back to $10M.
It then chopped in the $12M-$15M range for most of Sunday.
Still, at $15M this meant everyone in the presale got an easy 100x (~$3,000) - not bad for a few tweets.
⚠️ Why It Matters:
Given the utter domination that Loudio had on Crypto Twitter, it’s very likely we will see similar experiments in the near future.
Attention is critical in crypto, and the Loudio team found a great recipe to generate it in a short period of time: Set up a low market cap presale and require posting about your project to qualify.
Easy enough.
Now, so far LOUD is just a token (not a product or protocol). So its longevity is in question.
But protocol founders and teams now have a very interesting data point around how to generate attention very quickly.
Expect this model to be copied and tinkered with for the foreseeable future.
As for LOUD itself, we likely need to see the team pull a few tricks out of their sleeves to give the token any upwards buy pressure.
Let’s see what they’ve got…
🌎 Macro Crypto and Memes
A few Crypto and Web3 headlines that caught my eye:
Crypto majors fell over the weekend after stalls in US China trade talks; BTC even at $104,300, ETH -1% at $2,480, XRP -1% at $2.14, SOL +1% at $154
XMR (+5%), KAIA (+4%) and FLR (+4%) led alts
BlackRock's Bitcoin ETF IBIT hit record inflows with $6.2B+ in May marking its best month ever
Cantor Fitzgerald launched a Bitcoin-Gold Fund, offering Bitcoin exposure with downside protection based on gold prices, targeting risk-averse investors
Bitcoin-Backed Stablecoins are emerging, with new stablecoins like Bitcoin Dollar (BTD) and USDaf launching, allowing users to mint dollar-denominated tokens backed by BTC
Stablecoin usage is shifting to B2B, with Business-to-business stablecoin transactions reaching $36B, surpassing person-to-person transfers
Congress introduced the CLARITY Act, a new bipartisan bill aiming to shift most crypto assets under CFTC oversight, reducing SEC authority
Sharplink Gaming upped their raise from $425M to $1B to acquire ETH for their corporate treasury
Rexshares filed for ETH and SOL staking ETFs, potentially launching within a few weeks
FTX officially began its 2nd wave of distributions on Friday ($5B in size)
CZ Binance said that now would be a good time for someone to launch a ‘dark pool’ DEX
In Memes
Memecoin leaders were slightly green; DOGE +1%, Shiba even, PEPE +1%, TRUMP -1%, BONK +2% & FARTCOIN +2%
SPX soared 22% to $1.20 ($1.2B) leading all meme majors; GIGA +25% in its wake
Several SOL meme movers including KLED, KORI, and USDUC
💰 Token, Airdrop & Protocol Tracker
Here's a rundown of major token, protocol and airdrop news from the day:
Rekt Brands announced details for its Ship Rekt launch, with drinks minting as NFTs on Abstract via Opensea (price is 0.029 ETH)
Kamino opened up its airdrop claim for Season 3 of its rewards program
Aptos announces new $100k InfoFi rewards campaign for top 150 yappers
🤖 AI x Crypto
Section dedicated to headlines in the AI sector of crypto:
Overall market cap fell 15% over the weekend to $9.8B
FARTCOIN (+2%), VIRTUAL (+1%), ai16z (+11%), FAI (-2%) & AIXBT (+2%)
AXR (+30%) and COOKIE (+16%) led top movers
COOKIE led mindshare with a 22% share; Virtual and Fartcoin were next
🚚 What is happening in NFTs?
Here is the list of other notable headlines from the day in NFTs:
ETH NFT leaders were mixed; Punks -1% at 45.7 ETH, Pudgy +1% at 9.53, BAYC -1% at 13.3 ETH
Moonbirds soared 100% to 0.8 ETH after news that Spencer (known from Spencer Ventures and Orange Cap Games) acquired the IP from Yuga
Infinex Patron NFTs jumped to 2.33 ETH over the weekend
BTC NFT leaders were mostly green; Taproot Wizards even at 0.177 BTC, Bitcoin Puppets +9, NodeMonkes -4%, OMB +3%, Quantum Cats +11%
Abstract NFTs were mostly red; Onchain Heroes SZN 2 launched on Abstract
An XCOPY 1/10 ‘Mortal’ sold for $1.11M on Gondi
Deekay Motion closes ‘Day & Night’ auctions with 34 ETH raised, but locks the ETH in a smart contract by mistake
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